Agent Advice

Putting client communication first

Private Property South Africa
Press |
Putting client communication first

It is important to feel that the real estate professionals you work with are working for you, hearing you, and acting on your behalf, says Just Property.

For most people, whether owners or tenants, their home is their most significant investment. It is important to feel that the real estate professionals you work with are working for you, hearing you, and acting on your behalf. So often in the South African property landscape, this is not the case - instead consumers have a sense that their needs are not considered important, that their concerns are not getting through. This can elevate distress at an already stressful time; after all, moving home, whether buying, selling or renting, has been found to be one of the most fraught times of life for most individuals.

Leading South African real-estate experts Just Property are driven by a strong sense of right and wrong, and the need to give clients peace of mind. The group is the preferred-choice for many South Africans due to the emphasis they place on responding to market challenges and client feedback, and now they’ve gone one step further.

“We know how important it is to ensure our clients feel confident and in control,” says Chris Greenwood, Chief Technology Officer at Just Property. “That is why we launched our Centre of Excellence. It is aimed at ensuring high-quality communication between Just Property and its clients as well as within the organisation. It was created to ensure our clients are at all times happy with the service provided by our franchises and franchisees. Maintaining a high level of professionalism across all areas and providing the level of service excellence that is a hallmark of our relationships with our clients is something we feel we can best achieve by having a custodian, a central point where we can keep our fingers on the pulse. This is the primary function of the Excellence Centre”

The Centre has both an internal and an external focus. Our external clients have a primary communication channel through which we can manage communication to the appropriate internal stakeholders, including Just Property franchisees, agents and staff.

“We have used technology extensively to ensure that we can respond, follow up and resolve enquiries and issues,” says Greenwood. Paul Stevens, CEO at Just Property explains that “this gives us the insights to ensure that our values, including integrity, loyalty, excellence and collaboration, are maintained. It is already going a long way to giving our clients’ peace of mind and a firmer sense of control of what is often the most important transaction they will make for years to come. We understand the importance of that. We hope to make the experience as stress free as possible.”

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