National real estate group, Chas Everitt International have successfully launched a tailor-made model enabling experienced agents in identified areas to run their own show under the brand at a reduced cost. Barry Davies, group franchising director, says the Chas Everitt Notebook © system accommodates top performing agents, particularly those in the likes of rural areas who wish to own their businesses without all of the traditional costs and structures associated with a full franchise. The group have already launched their first 12 operations and received over 60 applications in January & February. "The concept is aimed at allowing people to own their own business and trade for their own account under a strong brand, without the usual set up costs. The licence grants an operator the right to use the brand, its systems, websites, marketing material and training, among others, within a defined area at a far reduced entry and operational cost," he says. "Substantial savings are also made because Notebook licence holders do not operate from formal office premises or have to hire administrative staff as the system allows them to handle their own transactions. Those agents seeking administrative assistance have the option of using the services of an admin agency at a highly competitive monthly fee. This will allow them further to focus on sales," says Davies. "One of the precursors for us being able to offer the licence was the finalisation of the Chas Everitt Nuclei© system that allows members to transact from end to end, from pre-listing to post sale, and which is now successfully running live throughout our SA offices as well as in Mauritius, Zambia and Zimbabwe." In terms of the scheme independent contractors obtain an annual licence, which can be renewed. Licences are only available in specific areas and will be limited in number to prevent over-trading of any given area. Licence holders will also be able to operate collaboratively to create a stronger presence in a territory. The first two licences were granted to Mara Potgieter and Alida Consalves in Rustenburg. "In practice, the licence is outstanding. We have access to all support services as well as top quality continuous training that has no equal locally. We are independent, yet associated with a company with high standards, values and excellent value-added products for agents as well as consumers," they say. Yolandie Goosen, another pioneer of the system, runs her own operation in Mooinooi near Brits in Northwest Province. Goosen decided to strike out on her own after starting a family and says the Notebook model suits her circumstances perfectly. "The model allows agents to arrange their own working schedule and targets, and as a new parent I found that I could be highly effective and efficient as an agent, and the support from Chas Everitt is simply outstanding," she says. Annual licence fees vary depending on area and number of licenses, and may be paid in a lump sum or on a monthly basis. There is an additional monthly fee for the use of the Nuclei© and related IT systems and a royalty on gross commission income, payable on registration of each transaction. Licence holders also buy a starter pack containing the necessary boards, marketing materials, print items and other material at the groups preferred rates via recognised suppliers. For further information, please call Barry Davies on 011 801 2500
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