Choosing the right property practitioner to sell your home is somewhat like dating … you can be introduced by a friend/neighbour or a family member; do an online search and ‘swipe’ right so to speak; or simply just pick a person from a local advertising board or brochure.
In all cases, what you really need to do is have a ‘date' and get to know the agent before deciding to commit to a longer-term business relationship. The question is though, how do you determine who is the right match?
We asked property professionals for their top three tips for selecting the right agent to sell your home.
Chris Tyson, founder and CEO of Tyson Properties:
- Look for a connection: Your ideal agent is someone with whom you can build a good rapport, and who actively listens to your needs, demonstrates their understanding, and gives you all the information you need to feel comfortable.
- Find an area specialist: Your agent should have all relevant information at his or her fingertips, providing a good overview of the current real estate market over the past three to five years, as well as the trends in your particular neighbourhood.
- Suss out the strategy: An effective agent manages expectations by sharing their strategy: how they work and why they succeed. An overview of how they intend to market your property is key to you being confident in their ability in finding you that perfect buyer.
Dr Andrew Golding, Chief Executive of the Pam Golding Property group:
Select someone who is:
- Active in your area – and successful;
- Visible in your area, both the agent and the agency/brand, and engaged.
- For sale / sold boards also indicate their commitment and success backed by a reputable and successful brand.
David Jacobs, Regional Sales Manager for the Rawson Property Group: Consider someone who has:
The appropriate professional credentials and references. This includes being in possession of a Fidelity Fund Certificate (FFC), which proves that an agent meets the industry’s bare minimum professional requirements. The seller should ask for references/testimonials.
Good brand visibility and top quality marketing, such as more “For Sale” or “To Let” signboards in the area than those of other agencies or real estate brands. This shows the agent is active in the area, has first-hand knowledge of local trends and market conditions, and suggests they provide good service.
A tech-enabled team that can offer comprehensive services to effectively fulfil all their obligations and still provide quality advice and personal service to their clients. Things like virtual tours, virtual showhouses, and virtual meetings have become a necessity.
Gerhard van der Linde, MD for Seeff Pretoria East:
If you bought the property through an agent, and is still actively working in the area, consider this person if you previously had a good experience.
Experience is not always everything. An agent who brings energy and enthusiasm may well be the perfect person to market your property, even though he/she may be new to the industry.
Do not appoint an agent simply because he/she has quoted the highest price. A thorough Competitive Market Analysis undertaken by a competent agent will reflect an accurate market value for your property.
Adrian Goslett, Regional Director & CEO of RE/MAX of Southern Africa Sellers should determine whether the agent:
Is registered with the Property Practitioners Regulatory Authority (PPRA), which regulates the industry, and has a valid FFC.
Has a proven track record of completed sales; and, most importantly, if the agent is affiliated with an established brand whose resources can be tapped into in to help sell the home in the quickest amount of time.
While you are free to choose the route of low-commission operators, understand that you do so at your own risk of having your property remain on the market for longer and selling at much less than your asking price.
Tiaan Pretorius, manager for Seeff Centurion:
Make sure the Agent has a valid FFC from the PPRA.
Check how long have they operated in the area, and whether they have a large selection of properties listed, which indicates that other sellers are comfortable in trusting them … also whether they have a large marketing presence, and an actual active buyer’s database of current buyers in the market.
Check if they are they professional and knowledgeable … remember the agent will be your representative during the marketing of your property.
Duane Butler, manager for Seeff Randburg:
Look for an agent with a proven track record of successful transactions in your area. Experience often translates to knowledge of the market, strong negotiation skills, and the ability to handle various situations that may arise during the buying or selling process.
Choose an agent who communicates effectively and is readily available to address your concerns and questions. Clear communication is essential for a smooth and stress-free real estate transaction.
Select an agent with whom you feel comfortable and you trust. Real estate transactions can be complex and involve significant financial decisions, so it's crucial to work with someone who understands your needs and priorities. A personal referral of a good agent is always a great way to start.
