Acutts

The Acutts name is synonymous with property in South Africa and, being one of the most established companies in the country, enjoys a success that dates back more than 160 years. Started by Robert Acutt in 1851 as R Acutt & Sons, Land Auctioneers and Real Estate Agents, it’s the name of one of Durban’s most illustrious families—a family that has, across many generations, contributed significantly to the development of Kwazulu-Natal. It is also one of South Africa’s top 10 real estate franchise groups and a major industry role player.

Today, Acutts Real Estate is a multi-faceted dynamic national entity being managed by a 6th generation Acutt, Jonathan. It comprises over 70 franchises around South Africa and offers a full range of real estate services, from residential sales and letting, commercial and industrial, to farms and vacant land, holiday and leisure, new developments, and property investments.

OUR VISION: To achieve the highest possible standards of service and professionalism within the real estate industry, while establishing ourselves as the trusted real estate company of choice.

OUR VALUES: Acutts believes in people. The immense success enjoyed by the company over the decades has been a direct result of investing in our people, creating a culture of personal growth, personal responsibility for success, learning, and family. We excel because of our integrity, our commitment to our clients, our staff, and our community, and because every day we ask ourselves what we can do better today than we did yesterday.

YOUR FRANCHISE OPPORTUNITY: Whether you are currently in a franchise company, own your own property company, or aspire to a successful business, Acutts is the right choice for you. Acutts is one of South Africa’s largest franchised real estate groups with existing franchises in all regions of the country. This widespread exposure gives both existing and new principals the ability to send and receive qualified referrals to and from the rest of the country, allowing them to leverage off the wider group’s knowledge and experience as well as their greater network of buyers and sellers. The key to the success of an Acutts franchise is a system called ‘The Acutts Way.’ It’s a specially tailored and proven system, which, when effectively implemented by the principal and followed by the agents, virtually guarantees success. Acutts offers franchisees and their partners motivation and guidance in challenging themselves to grow their business as well as reach their personal goals.